Discover the TRACER story
From family origins to international innovation
TRACER was originally the story of a family adventure. It is also the demonstration of a successful mutation and adaptation.
1989 - The birth of TRACER
It all began in 1989. Jean-Pierre Jacquinet created TRACER, a company specializing in growing media, substrates and soil improvers. This family project marked the beginning of a long adventure dedicated to improving green spaces.
2000 - Between reflection and mutation
Ten years later, a special customer request for a green wall inspired François-Xavier Jacquinet, son of Jean-Pierre and current TRACER CEO. This innovative idea became the catalyst for a significant transformation.
2006 - The start of vertical planting of the building
In 2006, after 5 years of hard work to establish and stabilize a natural, industrial, economical process that relies as little as possible on human input, TRACER entered the vertical green building sector. TRACER offers its concept of customized planted walls and planters to building owners, developers, architects, local authorities and institutions. The Vertiflore system, patented under technical approval in 2016, is the crowning achievement of this research.
What's next?
Today, TRACER has established itself as a leader in the field of vertical greening, operating not only in France but also internationally. Our expertise extends from shopping centers to public buildings, hotels and private businesses, transforming diverse urban spaces into harmonious, verdant places.
Together,
let's continue to plant brilliant ideas and harvest great projects.
Key figures
44,000 M² OF VEGETATED SURFACES
18 YEARS
OF INDUSTRY EXPERTISE
MORE THAN
300 PROJECTS
COMPLETED
PRESENT IN
8 COUNTRIES
WORLDWIDE
Adapting our offer to market trends
Since its creation, TRACER has been committed to continuous investment in research and development to anticipate tomorrow's urban challenges and offer solutions that are innovative, modular, responsible and functional. Over the years, we have enriched our offer by adding new products to meet the evolving needs of the building greening market.
