Our business sector
The vertical green building market
Vertical planting redefines urban environments by integrating nature into building facades, offering aesthetic and sustainable solutions to contemporary challenges. This fast-growing market responds to increasing demand for green spaces in urban environments, improving air quality, regulating building temperature and optimizing limited space.
TRACER is fully committed to this dynamic, bringing its expertise and innovative solutions to bear on the needs of modern cities. We actively contribute to this evolution by developing vegetation systems that combine performance, durability and aesthetics, while supporting the creation of greener, more livable cities.
Sector challenges
SUSTAINABILITY ENVIRONMENTAL
WELLNESS AND HEALTH
INNOVATION
TECHNOLOGICAL
URBAN ADAPTATION
EDUCATION
AND AWARENESS

TRACER is committed to meeting these challenges by offering vertical greening solutions that combine innovation, sustainability and well-being. We work closely with our customers and partners to develop projects that meet the specific needs of modern urban environments, while supporting the transition to greener, more liveable cities.
The benefits of vertical planting
Improved air quality
Vegetated structures, such as walls and facades, make a significant contribution to air purification by capturing fine particles and absorbing atmospheric pollutants. Plants filter volatile organic compounds (VOCs) and other harmful substances from the air, improving the quality of life for city dwellers. What's more, plant photosynthesis produces oxygen, making the air fresher and healthier.
Thermal and acoustic insulation
Vegetated structures play an important role in the thermal insulation of buildings. In summer, they reduce the heat absorbed by walls by creating a natural barrier against the sun's rays, thus reducing energy consumption for air conditioning. In winter, they add an extra layer of insulation, helping to keep heat inside buildings. What's more, these structures attenuate external noise, providing better soundproofing and a quieter environment.
Aesthetics and space enhancement
Planted structures add a unique and pleasing aesthetic touch to urban environments. They transform gray, monotonous facades into lively, colorful surfaces, enhancing the visual appeal of buildings. This natural aesthetic also contributes to enhancing the value of public and private spaces, increasing their real estate value. Vegetated structures can also serve as landmarks and symbols of modernity and sustainability.
Promoting urban biodiversity
By integrating plants into built structures, vegetated structures create new habitats for urban wildlife, including birds, insects and small mammals. These vertical ecosystems promote biodiversity in urban environments, providing refuges and food sources for a variety of species. This increase in biodiversity contributes to the ecological balance and resilience of cities in the face of environmental change.
At TRACER, we're committed to maximizing these benefits through our innovative vertical planting solutions, creating greener, more sustainable and more livable urban spaces.
Our innovative solutions for the cities of tomorrow
Our green urbanism projects
Future market outlook
The vertical planting market is undergoing a dynamic transformation, offering very promising prospects for the years to come. This innovative approach, which integrates nature into urban environments, is emerging as an effective response to the contemporary challenges facing modern cities. Demand for these solutions is growing exponentially, driven by increased awareness of environmental issues and public policies promoting sustainability.
Technological advances play a crucial role in this evolution. Intelligent irrigation systems and optimized substrates make it possible to create more efficient, longer-lasting installations. What's more, vegetation applications now extend beyond walls, encompassing roofs, facades and suspended structures. These innovations offer flexible solutions for a variety of urban spaces, from skyscrapers to residential buildings and commercial structures.
As a key player in the sector, TRACER continues to innovate by offering solutions at the cutting edge of technology.